Diederich Bakker is a professor of International Business. The International Business professorship focuses on connecting education, research, and the business sector to promote international collaboration, with a strong emphasis on the Netherlands-Germany region.
The professorship International Business supports companies, particularly small and medium-sized enterprises, in their international growth by providing practical advice, market insights, knowledge of EU regulations, intellectual property guidance, funding opportunities, and intercultural training. Additionally, it contributes to the education of future business professionals with a global mindset and supports companies and organizations in achieving long-term success in the international market.
About Diederich Bakker
Diederich Bakker studied business administration, graduated in international management, and holds a PhD in Marketing. His professional background is in marketing communication and market research. He has worked in the USA, Germany, France, Australia, and the Netherlands.
Diederich Bakker's personal interest lies in researching international business, SMEs, market entry strategies, private label branding, and Asian branding strategies. He teaches marketing at the International Business School of Hanze University of Applied Sciences Groningen, where he has been employed since 2002. In 2016, Dr. Bakker was appointed as a professor of International Business at Hanze University of Applied Sciences Groningen.
Contact
Publications-
Diederich Bakker
Professor International Business
