Strategic Brand Manager

What will you learn

Our flexible modular study format means you can fit your studies around your work, family, and other commitments. Each module can be taken individually, and stacked towards credit building certificates or a full MA Diploma. You will attain the same competencies and knowledge as the full-time version of the programme. We offer 4 core flexible modules that will help you excel in your current workplace or prepare for a career shift, explained on our MIC Flex webpage.

One of these modules is Strategic Brand Manager. This module provides advanced knowledge and skills essential for a strategic international brand manager. You will learn to develop brand strategies that align with organizational purpose and cultural values while resonating across diverse markets. Topics include brand managemt, marketing communication, online research, and intercultural communication theory.

Contents

Goals of the Programme
Our graduates are well-rounded and responsible leaders of international communication, known for their strategic thinking and criticality. They demonstrate leadership capabilities needed to work at expert managerial or consultancy levels. They can bring a global perspective to the challenges and opportunities of the digital and sustainable society. They embrace complexity, anticipate future change and propose innovative solutions to open-ended (emerging) communication problems, using various perspectives from different disciplines.

Tailored Content                                                                                                                  
The module Strategic Brand Manager is designed to be immediately applicable, enabling you to implement new insights and innovations in your workplace from day one.  The module deal with core topics specific to a professional communication role. It has an integrating capstone project at its center supported through theory topics, research, and professional skills practice. 

About this module
The module Strategic Brand Manager provides advanced knowledge and skills essential for a strategic international brand manager. You will learn to develop brand strategies that align with organizational purpose and cultural values while resonating across diverse markets. Topics include brand managemt, marketing communication, online research, and intercultural communication theory.

Who is this study for

For working professionals looking to develop or improve their communication leadership and strategic skills. We require at least 2 years of relevant work experience in communications or related fields, such as business, marketing, international relations, PR, management, linguistics, HR and psychology.

Voor organisaties

Wil je samen met collega's dit traject volgen, jouw medewerkers opleiden, of ben je geïnteresseerd in een andere opleiding op maat? Onze maatwerk- en in-company trajecten bieden talloze mogelijkheden. We stemmen deze volledig af op de behoeften van jouw bedrijf of organisatie, en de lessen kunnen vaak zelfs op jouw locatie plaatsvinden.

Lees meer over maatwerkopleidingen

Practical information

Duration
Our expectation is that you will complete the module within 10 weeks of study.

Study load
You learn through teaching sessions on campus, supported through our online learning environment. You will work independently on assignments and invest time in self-study. This time investment depends on the possibility of completing assignments at your employer and your (work) experience.                                                
On-campus
One teaching day per week deals with the teaching for one 15-credit module. You will attend every Thursday on-campus sessions from 09:30 to 16:30 at the Zernike Campus in Groningen, where full-time and modular study students are taught together. During on-campus sessions, you engage with fellow students on exciting assignments that reflect the collaborative nature of the professional workplace. 

Online learning
In addition to the sessions on campus, you learn through guided reading and work with online resources in our professional online learning environment.