Sustainable value propositions

Sustainable value propositions

This research theme explores the factors that either encourage or hinder small and medium-sized enterprises (SMEs) in their efforts to become more sustainable. It also examines the resources, skills, and routines that business-to-business companies need in order to create sustainable value propositions, and how they can communicate these in a way that is authentic, distinctive in the market, and impactful for the company, its customers, and society at large. 
Additionally, this theme investigates how local food suppliers can become more visible and accessible to larger food providers such as healthcare and knowledge institutions.