Consumer Behaviour and Marketing in a Digital World

Consumer Behaviour and Marketing in a Digital World

Level
Language: English
Credits: 30 ECTS
Startmonths: Start: September
Locations: Groningen

Business and Economics
Language and Communication

In this programme you will develop in-depth knowledge in consumer behaviour and practical skills within market research, marketing communication and digital marketing. All essential elements for today’s marketeer.

Please note that exchange students can only be nominated for a specific exchange programme if an agreement has been set up between the Hanze School offering the programme and your home university.

Please contact your home university for more information.

Information on exchange

About this minor

In the first part of the semester you will be working to set up a consumer behaviour research for an organization. Theory classes of consumer behaviour will help you understand its relevance to the practice of marketing. You will also learn how to conduct marketing research and perfect your statistical skills and writing skills. All this will help you to set up a research design, conduct the research, analyse the data and formulate tactical marketing recommendations.

In the second part of this semester you will focus on digital marketing and marketing communication. You will develop an applicable and visually appealing marketing communication campaign. This will be supported by workshops in sales skills and storytelling. All this will be done in international project groups, with students coming from all over the world.

Admission & application

Please check with your home university whether there is an agreement set up with the Hanze School that is offering the exchange programme of your choice. To apply for and be admitted for our exchange programme you should take the following steps

1. Be nominated by your home university

Once you have been nominated, your nomination will be checked by us and confirmed to your home university by email. You will receive your application link during our application period.
2. Submit your online application

Once you have been nominated by your home university you will receive a personal application link and the application instructions during our application period. The application is fully digital and documents do not have to be send by email or postal mail. Make sure you do not miss our application deadline!
3. Letter of Acceptance

Once you have submitted your application we will check your documents. If you have to re-submit any documents, we will let you know. We will be sending out Acceptance Letters from the beginning of May when you start in September and from the middle of October when you start in February.