Inauguration Professor Harald Pol

  • Event
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  • Date

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  • Time

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  • Location

    Van OlstBorg

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On Friday, January 10, Dr. Harald Pol will be inaugurated as professor of Marketing and Entrepreneurship. Hanze's Executive Board cordially invites you to attend.

Programme

13:30  Doors open
14:00  Panel discussion
15:30  Break
16:00  Video Professorship
16:05  Annemarie Hannink, member of the Executive Board    
16:15  Inaugural lecture by Dr. Harald Pol  
16:45  Kuneke Schraagen, director Instituut voor Business, Marketing & Finance
17:00  Reception until 18:00    

Panel discussion   
Prior to the inauguration, a panel discussion on the relationship between brand and customer experience, the transition to a sustainable society and the digital transition will take place from 1:30 p.m. The discussion is being led by:

  • René Poel (manager marketing and business development De Friesland)
  • Brigitte van Buggenum (member management team Customer & Service UWV),
  • Albert Botter (commercial director FIB Industries)
  • Arjen Boekhold (impact innovation strategist Game Changer Unltd) will discuss this.   

The discussion is led by Thirza Schaap. She is the founder of CX Unraveled and was recently named #1 Top CX Professional Worldwide 2024.
 

Location   
Hanze, location Van Olstborg, Zernikeplein 7, Groningen.
You can use the parking areas P3 and P4.     

Registration   
We would like to receive your registration no later than December 19. Please register by clicking the link at the bottom of this page.

Dr. Harald Pol   
Harald Pol studied Business Administration and Marketing. His PhD research (2010-2017) focused on how organisations can build lasting relationships with their customers, with special attention to the role of customer experience in this process. During his career as a consultant and (interim) manager, Harald helped many companies, both profit and non-profit, to increase their market and customer focus. Harald has written a number of books and scientific articles on marketing, customer experience and customer-oriented entrepreneurship. As of January 1, 2024, he has been appointed professor of Marketing and Entrepreneurship. 

The professorship Marketing and Entrepreneurship 
The professorship Marketing and Entrepreneurship aims to strengthen the knowledge of organisations and (student) start-ups of the Hanze through research into marketing issues. These are marketing issues in areas such as sustainability, digitalisation, business models and value systems.   

The professorship is part of Hanze's Centre of Expertise Entrepreneurship.   

Registration

Please register no later than January the 5th.

Yes, I would like to register for the inauguration of Harald Pol

Organisation