Module 2: Strategic Brand Manager

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This module will give you advanced knowledge and skills you need as a strategic international brand manager.

Module 2: Strategic Brand Manager (15 ECTS)

In your role as a strategic brand manager, you will:

  • create brand strategies that align with organisational purpose and cultural values, ensuring they resonate across diverse markets.
  • develop a powerful brand positioning strategy by applying key insights in global branding and marketing communication while using expertise in online research, analytics, and intercultural communication theory.
  • learn how to communicate clearly and effectively across various platforms and technologies

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