Issue and Crisis Communication

Organizations are faced with many issues and crises affecting their reputation. They are under constant pressure to accommodate both needs and voices of critical stakeholders who demand to know who the company is, what it stands for and how it is acting according to its organizational values. This poses new challenges to companies, where the field of issues and crisis communication becomes increasingly strategic. You will explore case studies and discuss how issues and crisis influence the practice of organizations. This study unit covers the latest topics in the area of issues management and crisis communication practice and theory including issues and rhetorical arenas, emotional stakeholders, new media landscape and crisis response message strategies. Key insights are applied in the consultancy and sustainability-based capstone project.