''Be ready to step out of your comfort zone! The MIC is not just about professional development; it is also a chance for personal growth.''

Luan is a PR professional with nine years of experience, currently serving as a Global Content and Event Manager for a France-based IT company. His journey with the MIC began in 2023, following several years working in communications in Brazil. Motivated by a desire to advance his career in a global context, Luan sought to grow into a leader with a strategic role in social transformation. The MIC program, with its global perspective and interdisciplinary approach, emerged as the ideal choice to help him achieve these ambitions.

One of the things I love about the MIC is its vibrant intercultural environment. It brings together people from all sorts of backgrounds, which creates a dynamic space where we can collaborate and discuss how communication can help shape a better future. I also appreciated the program’s hands-on approach; working with real clients across various industries and getting direct feedback was incredibly insightful for understanding global communication challenges.

The program highlights the social, environmental, and economic roles that companies play in society, which really resonated with me. The coaches did a great job weaving together different aspects of international communication, providing us with a well-rounded perspective and the strategic mindset needed to thrive in today’s market.

A major takeaway for me was the importance of cultural sensitivity as a global leader. The MIC really honed my ability to navigate cultural differences, which is essential for crafting effective communication strategies internationally. This deeper understanding has been invaluable in my current role and will continue to shape my career.

The MIC’s extensive network of companies, professionals, and partnerships was a valuable resource, helping me stay updated on how communication strategies are evolving in global companies. Additionally, strengthening my intercultural competence has significantly contributed to my success in working within a global team and managing international projects.

One of my main expectations was to network with a diverse range of professionals, and the program exceeded my hopes. Collaborating with clients and being assessed by top-notch panelists provided an excellent blend of learning and networking. A standout moment for me was the partnership with UNESCO on Futures Literacy. Participating in the intensive program and attending the Dubai Future Forum allowed me to connect with like-minded people and learn from an amazing community of futurists—definitely a highlight!

Be ready to step out of your comfort zone! The MIC is not just about professional development; it’s also a chance for personal growth. It’s a program that requires strategic thinking and an open mind, so be prepared to embrace new challenges and perspectives. You’ll come away with a broader, more strategic view of communication and leadership, which will serve you well in your career.