The Hackathon

The intensive Design Thinking Hackathon is a new high-intensity way of teaching where the classroom is traded in for an inspiring start-up city environment. During this two-day event 80 marketing students will search for a gap in a specific market. When taking part, you will be guided by two teacher-coaches and go through the design thinking steps of empathy, problem definition, ideation, prototyping, and testing. The end-result will be a fully tested product-idea that will be used to set up a company that will further develop the product and sell it for profit. Have a look at the video-impression from last year's edition!