Writing for online and offline media

As a communication expert, you always use language and stories to get your message across. Storytelling and language can be found in all kinds of expressions we see and hear around us.

Think of press conferences, political debates, the script for a movie or commercial, web texts and social media, memes, newsletters, brochures, newspapers and blogs.  You will learn how to write and report in a convincing, captivating and goal-oriented way and create many different types of texts for online and offline media, such as letters, blogs, copy for social media, press releases and creative stories.